1. Marketing Research Folders
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Evaluating a Rural Enterprise - Marketing & Business Guide-ATTRA

This guide introduces alternative enterprises and uses a step-by-step process to assess objectives, resources, markets, production, and profitability for new enterprise ideas.


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Marketing Products Series - Ag Decision Maker, Iowa State University Extension

Series topic includes: Understanding Marketing, Marketing Research, Direct Marketing, Promotion, and Brands.


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*Market Research and Analysis for the Specialized Livestock Industries (1998)

Excellent review of the specialty livestock sectors, including bison. This project was sponsored by the Canada-Saskatchewan Agri-Food Innovation.