This guide introduces alternative enterprises and uses a step-by-step process to assess objectives, resources, markets, production, and profitability for new enterprise ideas.
Series topic includes: Understanding Marketing, Marketing Research, Direct Marketing, Promotion, and Brands.
Marketing research for new crop industries should be viewed as an opportunity to: reduce or delay investment in industries with no market potential, prevent over-production in those industries with limited market potential, devote resources to those...
A useful primer for the marketing of specialty crops.
An overview of the mushroom market.
A brief look at specialty crops such as ginseng, goldenseal and other native roots.
The Global Marketplace: innovation, information and opportunities.