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This website is a collaborative initiative between the British Columbia Agriculture Council and the British Columbia Ministry of Agriculture. A range of new features and interactive tools will be added in the upcoming months.We invite you to explore the site and register to submit new content and provide feedback.Development of the platform is made possible through Growing Forward, a Federal and Provincial government funding initiative.
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  • Communities > Specialty Crops > C. Marketing & Trade > 1. Marketing Research
1. Marketing Research Folders

1.1 Planning Market Research

    1.2 Researching Markets

      1.3 Developing Marketing Plans

        1.4 Market Research Resources

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          Evaluating a Rural Enterprise - Marketing & Business Guide-ATTRA

          This guide introduces alternative enterprises and uses a step-by-step process to assess objectives, resources, markets, production, and profitability for new enterprise ideas.


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          Marketing Products Series - Ag Decision Maker, Iowa State University Extension

          Series topic includes: Understanding Marketing, Marketing Research, Direct Marketing, Promotion, and Brands.


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          New crops - Do Our Own Marketing - Australian New Crops Newsletter

          Marketing research for new crop industries should be viewed as an opportunity to: reduce or delay investment in industries with no market potential, prevent over-production in those industries with limited market potential, devote resources to those...


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          Marketing New Crops

          A useful primer for the marketing of specialty crops.


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          Mushroom Cultivation and Marketing : Appropriate Technology Transfer for Rural Areas

          An overview of the mushroom market.


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          Ginseng, Goldenseal, and Other Native Roots : Appropriate Technology Transfer for Rural Areas

          A brief look at specialty crops such as ginseng, goldenseal and other native roots.


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          Global Marketplace - Australian New Crops Newsletter, Issue No.12, July 1999

          The Global Marketplace: innovation, information and opportunities.


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