This guide is designed to help farm operators (and other individuals who grow or process food products) market their products and services directly to the consumer.
Outside of the USA, Mexico is Canada's largest export market for beef. An estimated 50,000 tonnes was shipped from Canada to Mexico in 2009.
Specialization in beef cattle production has been an evolving characteristic of the Canadian cattle industry since the early 1960's, with cow/calf ranching and cattle feedlot finishing becoming two distinctly separate operations.
Common questions asked regarding the direct marketing of meat by farmers
For beef to compete in today's marketplace, both domestic and export, cattle breeders must better understand marketing. Meeting the needs of the customer is something that every successful business must continually strive to do.