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Canadian Thoroughbred Horse Society
Alberta Equestrian Federation
Ontario Equestrian Federation
Equine Canada

About This Site

This website is a collaborative initiative between the British Columbia Agriculture Council and the British Columbia Ministry of Agriculture. A range of new features and interactive tools will be added in the upcoming months.We invite you to explore the site and register to submit new content and provide feedback.Development of the platform is made possible through Growing Forward, a Federal and Provincial government funding initiative.
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    • Communities > Horses > C. Marketing & Trade
C. Marketing & Trade Folders

1. Marketing Research

  • 1.1 Planning Market Research
  • 1.2 Researching Markets
  • 1.3 Developing Marketing Plans
  • 1.4 Market Research Resources

2. Product Promotion

  • 2.1 Options for Product Promotion
  • 2.2 Promotional Strategies
  • 2.3 Promotional Programs & Resources

3. Pricing & Grading

  • 3.1 Researching & Analyzing Price Trends
  • 3.2 Pricing Your Product
  • 3.3 Grading & Quality Standards

4. Sales & Distribution

  • 4.1 Planning & Forecasting Sales
  • 4.2 Brokers, Wholesalers & Retailers
  • 4.3 Alternative Marketing Channels
  • 4.4 Regulated Marketing/Quotas
  • 4.5 Managing Transportation

5. Agricultural Awareness/Communications

  • 5.1 Community & Public Relations
  • 5.2 Education & Outreach
  • 5.3 Issue & Situation Management

6. Importing/Exporting

  • 6.1 Assessing Export Readiness
  • 6.2 How to Import/Export
  • 6.3 International Market Research
  • 6.4 Import/Export Resources


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Starting a Business, Step by Step - Business Development Bank of CanadaCanadian Grants and Loans - The Small Business Funding CenterAgriculture Working Papers - Statistics CanadaCensus of Agriculture - Statistics Canada*Food Products Standards Act - Legislative Summary - BC Ministry of Agriculture and Lands2006- B.C. Census of Agriculture Highlights and Analyses - Statistics CanadaFarm Credit CanadaLocal Government Act - Legislative Summary - BC Ministry of Agriculture and LandsThe Daily - Statistics Canada

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Abbotsford, BC V2T 1W5
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